Dolphin Brand Strategy: brand strategy | brand management | strategy consultant

A 2007 McKinsey study analysing 100,000 questionnaires from 230 companies, determined these were the three most important drivers of organisational performance.

You are the Founder, CEO, CFO, CMO or Executive team member of your company.

Your company may be a top 10 Fortune 500 Company or a fresh start-up; we've consulted to global multinationals, domestic start-ups and most everything in-between across a wide range of business categories.

We help companies articulate their vision of change through their PROMISE - the heart of their DNA.

We specialise in living your Promise through your PEOPLE through personal and team development.

And we help create an open and challenging work PLACE.

The benefits are a stronger brand, a more productive workforce and a more profitable business.

Strong brands command higher premiums, greater customer loyalty, have a greater potential to stretch their appeal and enjoy higher levels of forgiveness over a longer period of time than weaker competitors – all of which means greater profitability.

Strong brands have focused, differentiated and compelling promises that they consistently deliver against.

And that's exactly what we do to help you build a stronger brand through your PROMISE, your PEOPLE and your PLACE.

It's a process that can be done in small steps, in parts, or in totality that creates comprehensive change over time.

	A clear understanding of what you stand for
	A focused, differentiated, compelling and credible promise
	A better understanding of the current perceptions of your brand, it's strengths and weaknesses relative to competitors and the category
	A better understanding of the opportunities for your brand
	A better understanding of personal leadership characteristics
	Clear, shared corporate goals and objectives
	A blueprint for determining the right brand family architecture (the number of brands and inter-relationships between them)
	Effective, customer-led change management
	Marketing communications that reflect the reality of the experience and justify the intrusion
	Effective internal communications through formal and informal channels
	Increased trust, commitment and loyalty among your people, to each other and to the brand

You make a promise every day to your customers through your brand.

We position your people to uphold that promise in every interaction they have with your customer.

We work with you to build brand loyalty, commitment and active engagement among your people in order for them to deliver on the promise and become partners in a shared vision for success.

We specialise in leadership development of the thinking-intensive people who are the future success of your company.

We provide a specific and detailed roadmap of performance targets and behaviours, driven by your brand promise.

We then help you create the right organisational culture to deliver it.

We help you understand, find and keep the right people.

	A detailed roadmap for leadership, management and staff to deliver on your promise
	A defining set of principles or values required to deliver your promise and stand your brand apart from competitors
	Translation of these principles into specific actions and behaviours
	A leadership team that teamworks and takes ownership of the process and results
	Personal leadership development assessment, interpretation and coaching for senior players to enhance personal and professional development in life and work
	Motivated, challenged and energised thinking-intensive employees
	An aligned workforce all pulling in the same direction toward a shared goal, who 'live the brand' and are committed to delivering your promise to customers
	Performance measures and targets required to deliver a consistent experience to your customer
	A feedback system to recognise and reward top performers and coach others to succeed
	A better understanding of the cultural dynamics of your organisation and a plan to develop effective team-working
	A culture that encourages openness, trust and challenge
	Productive, collaborative teams of specialists
	A retention strategy that keeps the right people from leaving your company and a recruitment approach that attracts the right people