We collaborate with you and your leadership team to articulate your PROMISE to customers, craft your Brand DNA and align your Brand, Business and Communication.

DO YOU KNOW WHAT YOU STAND FOR AND WHERE YOU’RE GOING?

CAN YOU CAPTURE IT IN A SENTENCE?

WOULD ALL YOUR PEOPLE SAY THE SAME THING AND FEEL THE SAME WAY?

WHAT IS
A BRAND?

IT’S A PROMISE.

It's a commitment that creates an expectation. Strong brands have relevant, differentiated, and credible promises that they keep.  Brands reflect your  beliefs and values. There’s more to it than that – but not much.

Your promise is the over-arching commitment you make to your stakeholders. It is the heart of your DNA.

Your Brand DNA is a unique blueprint that governs corporate strategy and drives everything you DO and everything you SAY as a company.

Your promise is the centre of your DNA.

Your Brand DNA, like its genetic counterpart, is a unique template for replicating consistent experiences.

And delivery of consistent desired experiences is the heart of what makes great brands great.

WHAT WE BELIEVE

They’re an entire business offering or promise. They exist as perceptions are are ‘owned’ by the customer.

The world has changed. Consumers have more information, more channels, more power, more brands, and more choice. But less time, less loyalty, less trust.

Brands are organic entities – living, changing, and needing constant nurturing. The best way to build enduring brands in this constantly changing world is to integrate business, brand, and communications – with the brand at the centre.

We developed Brand Centred Management (BCM) as a strategic tool to consistently build businesses in a brand-centric way, starting with your Brand DNA.

 

BRANDS ARE MORE THAN LOGOS AND ADVERTISING...

CORPORATE
STRATEGY

PEOPLE
& CULTURE

INTERNAL
COMMS

PROCESS
& SYSTEMS

PRODUCTS
& SERVICES

EXTERNAL
COMMS

EXPERIENCES

WHAT YOU PROMISE TO CUSTOMERS.

PERCEPTIONS

DNA

PROBLEMS
& SOLUTIONS

EVERY DAY WE SEE BRANDS BEING MISMANAGED.

PROBLEM

The risk of brand mismanagement is real. Few companies will admit to not having a strategy for their brand – but it’s often ill-defined, facing change, threat and uncertainty – or it simply hasn’t been revisited for a while. Branding (refreshing your logo or visual identity) is often confused with brand building (positioning your brand in people’s minds). Neglecting your brand increases the risk of lost opportunity, competitive incursion, and brand obsolescence.

SOLUTION

Regular strategic review of your brand helps keep it strong and healthy. We apply a disciplined Brand Centred Management process in an engaging, creative way. We use tried and tested tools from our extensive strategic toolbox. We help you ‘lift the mist’ to find the clarity to make good choices. The result is greater awareness of current perceptions of your brand and an enduring strategic platform – your Brand DNA – on which to build its strength going forward.

IT STARTS WITH A SIMPLE, NO-OBLIGATION CONVERSATION.

SERVICE
& DELIVERABLES

EXPERTISE AND SERVICES

Advertising

Brand advising

Brand building

Brand centred management

Business strategy

Change management

Coaching

Creative services

Marketing communications

Project management (ranging from 3 months to multi-year assignments)

Speaking engagements

Workshop facilitation

DELIVERABLES

Brand audit or healthcheck (Discovery Report)

Brand Book (Brand Story)

Brand coaching programs

Brand communciations strategy

Brand DNA (promise and positioning)

Brand family architecture (inter-relationship of brand family)

Brand identity (Look Book)

Brand strategy (what to DO and SAY)

Brand talks

Brand workshops (engaging, productive, interactive sessions)

Creative design through partnerships

Creative strategies (ideas and creative brief)

DOLPHIN BRAND STRATEGY

We collaborate with you and your leadership team to articulate your PROMISE to customers, craft your Brand DNA and align your Brand, Business and Communication.

DO YOU KNOW WHAT YOU STAND FOR AND WHERE YOU’RE GOING?

CAN YOU CAPTURE IT IN A SENTENCE?

WOULD ALL YOUR PEOPLE SAY THE SAME THING AND FEEL THE SAME WAY?