PETER
WILKEN

BRAND EXPERT

Peter has 30 years experience working on some of the world’s most prestigious brands in Europe, Asia, and North America. He has run agencies for three of the top four global marketing communications networks: WPP, Publicis, and Omnicom. Most recently he was Regional Managing Director of BBDO Asia Pacific and prior to this ran companies for Leo Burnett and Ogilvy.

He co-founded The Brand Company in 2002. The company grew into Hong Kong’s leading specialist Brand Management Consulting firm consulting to clients such as: AIG, Hong Kong Trade Development Council, Lane Crawford, Maxim’s, Pure International, Shangri-La Hotels, SmarTone, and Sun Hung Kai Properties.

In 2006 The Brand Company was acquired by a London-based independent brand management consulting group headed by ex-CIA Media founder Chris Ingram.

Peter relocated with his family to Vancouver in late 2007. Amongst other business interests, he is the Director of a biofuel company, and provides strategic consulting services through his B.C. registered company, Dolphin Brand Strategy Ltd. He graduated from the University of Edinburgh with a BSc Honours in Psychology and has a post-graduate diploma in advertising.

Brands he’s worked with include: AIG, Coca-Cola, BMW, Disney, Fedex, IBM, Kodak, McDonalds, Nestle, PepsiCo, Proctor & Gamble, Shangri-La, Shell, SONY, Unilever, and Visa International.

Peter has led three different agencies to become the leading creative agency in their respective markets. In 2001 he was a co-winner of a coveted Cannes Gold Lion, the Oscars of the advertising world.

 I SEE MYSELF AS PART BRAND COACH,

 PART BRAND DOCTOR.

OUR PHILOSOPHY...

The best coaches recognise inherent strengths and build on these…they illuminate, encourage and inspire a higher level of performance by bringing out the best in individuals, teams and organisations.

Doctors tend to only get called when there’s a problem. The best are quick to diagnose the symptoms and provide solutions to solve the root cause of ailments. They often know the likely disorder early on, based on experience. They exercise discipline and use rigorous testing to support their hunches before prescribing a course of treatment to match the need of that particular patient. The best doctors encourage prevention before cure.

We work with companies of all sizes, private sector and public, from adolescent start-ups to aristocratic bureaucracies. We put the interest of the brand first.

We work collaboratively with you as a team to help you find solutions to your specific challenges. It’s your brand and it’s important your team takes ownership of the process and results. It doesn’t take years to begin to see benefits; marked progress can be made in a few short weeks. The scale of our assignments varies from one-off workshops to multi-year projects.

A large part of the benefit is in empowering the team with knowledge and thinking tools to be self-sufficient going forward.

WHAT’S BEHIND THE NAME?

Dolphin was formed in 2001 and became incorporated in British Columbia in 2007.

The name was inspired by a book called ‘The Strategy of the Dolphin’ written by Dudley Lynch and Paul Kordis.

It’s only one of many thinking tools we use to help our clients but one of our favourites.

The gist of it is this…

You can divide the world of individuals and companies into three basic types: carp, shark, and dolphin.

Organisations need all three types to function.

No one type is necessarily more intelligent or desirable than another, although each species has clearly distinguishable traits.

WILL WE BE A GOOD FIT?

There is no magic formula for finding the right chemistry that makes a business relationship flourish. There are a few pointers that can help us ‘find each other’ though.

YOU WILL VALUE:

• Entrepreneurialism

• Creative outlook

• Emotional as well as Rational logic

• Big Picture thinking

• Innovation and a measure of disruption

• Teamwork

• Practical solutions to save time and money

• Having fun

 

You may see some or all of these attributes in your current company culture - and we would love to help you discover and champion them.

Integrity, performance, and value for money are important. We treat these as hygiene factors which are a given.

 

HOW WE WORK

We help CEOs and their teams build stronger brands.

Strategy development requires a dedicated, concerted effort from all involved.

We work with your internal teams to bring them onside and to create a coalition of the willing.

Depending on the project, we may call upon our strategic partners, who are experts in management consulting, leadership coaching, and creative services.

For the Delivery or execution stage of bringing your brand strategy to life, we recommend third party specialist suppliers in design, identity, website development, advertising, HR, process management, interior design and more, as required.

You can work directly with these third parties or through us.

 

IT STARTS WITH A SIMPLE, NO-OBLIGATION CONVERSATION.

DOLPHIN BRAND STRATEGY

PETER
WILKEN

BRAND EXPERT