We establish the current perceptions of your brand from a consumer, competitive and category context.

We employ a variety of methods including a quick strategic healthcheck, semi-structured interviews, desk and internet research, and commissioned research if required.

We determine your brand strengths and weaknesses and category opportunities and threats, from different stakeholder perspectives.

We present a comprehensive Discovery Report that distils findings into the key challenges and opportunities for your brand.

We then recommend one or more of the following PROMISE, PEOPLE and PLACE programmes…

 

DNA Development Workshop
Building Great Brands
Category Conventions
Alternative Positionings
DNA development
Working DNA

Final DNA and Promise

DNA Expression
Storyline
Movie log
Elevator pitch
Montage
Book

 

Leadership Development
CPI 260 Assessment
Executive & Management Coaching
Team Collaboration
RASCI
Competencies, Roles & Responsibilities
Performance Management
Internal Communication
Agency Management
Creative Thinking

Living your Promise Workshop pt1: People
Principles
Actions & Behaviours
Personality assessment
Whole-brain thinking

 

Organisational Culture Assessment
3 P's Assessment tool
Organisational Lifecycle
4 Types (Zinkin)
T-model
Carp, Shark, Dolphin

Living your Promise Workshop pt 2: Place
Culture
Teamwork
Environment
Ambience
Internal Communication

 

We develop collaborative teams to deliver your Promise.

We believe that your company is your people.

"Your people" goes beyond your payroll employees. It includes the agency teams, P.R. specialists, web designers, interior designers, lawyers, out-sourced resources and other supplier-partners who directly or indirectly deliver your Promise.

Collaborative teams comprise the right specialists for the right job. They are accountable and focused on achieving a common goal in the right way, on time.

They generate good team chemistry.

We are skilled at assembling, briefing and guiding collaborative teams.

If you wish to take a strategic, organisational or personal leadership development assessment please contact us.

Personal leadership development assessments including a one hour interpretation and coaching follow-up can be conducted for less than the cost of business lunch.

We are often willing to undertake a Quick Strategic Healthcheck free of charge.

Our 3P's organisational assessment can be trialed for a nominal fee.

If you would like to know more about these or other aspects of our business please call or e-mail us and we'll be happy to provide you with more details.