Peter has 25 years experience working on some of the world's most prestigious brands, the last 20 years in Asia.

He has a multi-discipline background having built integrated Advertising, Public Relations, Customer Relationship Management and Brand Consultancy Operations.

Peter has run companies for three of the top four global marketing communications networks: WPP, Publicis and Omnicom. Most recently he was Regional Managing Director of BBDO Asia Pacific and prior to this ran companies for Leo Burnett and Ogilvy & Mather.

Brands he's worked with include: AIG, Coca-Cola, BMW, Disney, Fedex, IBM, Kodak, McDonalds, Nestle, PepsiCo, Proctor & Gamble, Shangri-La, SONY, Unilever and Visa International.

Peter has led three different agencies to become the leading creative agency in their respective markets. In 2001 he was a co-winner of a coveted a Cannes Gold lion, the Oscars of the advertising world.

 

He co-founded The Brand Company in 2002. The company grew into Hong Kong's leading specialist Brand Management Consulting firm consulting to clients such as: AIG, Hong Kong Trade Development Council, Lane Crawford, Maxim's, Pure International, Shangri-La Hotels, SmarTone-Vodafone and Sun Hung Kai Properties.

In March 2006 The Brand Company was acquired by a London-based independent brand management consulting group headed by ex CIA Media founder Chris Ingram.

Peter relocated with his family to Vancouver in late 2007. Amongst other business interests, he is the Director of a biofuel company, and provides strategic consulting services through his B.C. registered company, Dolphin Brand Strategy Ltd. He graduated from the University of Edinburgh with a BSc Honours in Psychology.

Judy has 24 years experience working with both public and private companies in the Canadian Provinces of British Columbia, Manitoba and Ontario. She has a proven track record in helping build business through people.

She also helps companies improve profitability, efficiency and expand business operations through their people.

Judy is a seasoned practitioner in the 'people' industry, providing consultation and programs to union and non-union groups. Her expertise includes executive and management coaching, strategic planning, organizational development and structure, performance management, job competency development, job analysis and design, instructional and course design, human resources, recruitment, retention and compensation programs.

 

Judy offers clients a practical, hands-on approach for organizing people at work so that business can 'live their promise through their people'. She uses adult learning principles and psychometric tools as the supporting foundation to position people at work, articulate and delineate roles, and recognize people’s contributions at work.

Prior to Dolphin, Judy ran her own consulting company with Clients including; BC Hydro, Empire Marketing, Fraser Health Authority Hospitals, Nandos Chicken Canada, Riverview Hospital, Speedy Auto Glass, St. Paul's Hospital, The University of British Columbia, UBC Bookstore, Worksafe BC, Open Learning Agency, University Neighbourhoods Association.

Judy is an active participant in the local business community through directorships and involvement in the Human Resources Management Association of BC. Judy holds two bachelor’s degree’s, including a BA in Sociology from the University of Toronto and certifications in instructional design, project management and six sigma/process re-engineering.

 

Dolphin was formed in 2001 and became incorporated in British Columbia in 2007.

The name was inspired by a book called 'The Strategy of the Dolphin' written by Dudley Lynch and Paul Kordis.

It's only one of many thinking tools we use to help our clients but one of our favourites.

The gist of it is this…

You can divide the world of individuals and companies into three basic types: carp, shark and dolphin.

Organisations need all three types to function.

No one type is necessarily more intelligent or desirable than another, although each species has clearly distinguishable traits.

The species aren't distributed in equal proportions.

As you read the descriptions you will automatically think of people you know…

Carp are bottom feeders.

They like the security of a safe, predictable world with an abundant food supply. They prefer the security of safety in numbers to swimming alone.

They can survive in relatively murky, still waters with low oxygen quite happily.

Older, wiser carp evolve highly developed skills to keep themselves in the middle of the school, close to the best food source and furthest away from predators.

At their best they are diligent, trustworthy, well-organised, reliable and highly-prized (as with Koi carp).

Carp can lead long, secure, happy and productive lives this way.

Sharks are hunters.

By nature, they are sleek, highly evolved and extremely efficient predators.

They are territorial and solitary at heart (although they assemble and jostle in packs).

When food is abundant they can be docile and approachable. When it's a little harder to find, posture and threat is often enough to get what they want. When it becomes scarce or more competitive they become more aggressive.

At their best, sharks are action-oriented achievers that seek challenge and gain reward.

Their natural prey is carp, but if needs must they'll turn on their own kind, the strongest and fittest surviving.

Big, wise old sharks have few natural enemies and can retain an air of docility even in hard times – until another big, wise old shark happens along.

Dolphins are inventive, playful masters of their universe.

They are collaborative and nurturing. Unlike the other two species, which look to change the environment to suit themselves, dolphins look to create better environments in which all three species coexist harmoniously.

They search beyond win-win situations for win-to-themultiple-power solutions that improve the lives of all – and the bigger environment.

Because they are naturally inquisitive and creative, dolphins are most often the ones who find solutions. They use tools to help them. They are comfortable alone, in pairs or in large schools and can inter-change freely between these according to need.

There is one skill dolphins have that the other two don't. Dolphins can temporarily metamorphose to become a carp or a shark if the situation merits it, before returning to their natural dolphin state. This enables them to empathise with and benefit from the traits of the other two.